Bringing more value to web analytics and A/B testing

Arnaldo M Pereira from BTBuckets discusses the company's journey in creating a scalable infrastructure by leveraging a mixed environment of Google App Engine and Amazon EC2, which eliminated the need for maintaining backend servers and reduced disaster recovery costs. The profiling and targeting framework developed by BTBuckets integrates with Google Analytics and Google Website Optimizer to enhance web analytics and A/B testing, allowing for user segmentation and optimization within Google Analytics. This integration, facilitated by a Chrome plug-in and a JavaScript API, adds value to traditional web analytics tools by enabling customization and increased sales conversions at no additional cost. The product, showcased at Google I/O, is deemed disruptive due to its ability to enhance common analytics tools without incurring additional expenses.

No tracked trend matches for this post yet.

Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.