.App: bringing more people online securely

Launched a year ago, the .app domain has become the first open top-level domain with built-in security through HSTS preloading, attracting hundreds of thousands of registrations. This domain ensures a secure internet connection via mandatory HTTPS, which protects websites and their visitors from various cyber threats. The popularity of .app has been fueled by the increasing number of individuals, particularly students, creating websites for projects and businesses, emphasizing the importance of having a descriptive and secure domain name. Despite the domain's success, there remains a significant portion of the population unaware of the distinction between HTTP and HTTPS, highlighting the ongoing responsibility of web creators to ensure user safety. The initiative encourages those planning to build websites to prioritize internet security by choosing a .app domain, contributing to a safer online environment.

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