40 new data points in Google Analytics API

Google Analytics has enhanced its Core Reporting API by adding 40 new data points, enabling more customized and detailed data retrieval. Key updates include the ability to query custom dimensions and metrics, which allows developers to integrate unique IDs from systems like content management platforms into their analytics. The API now offers expanded mobile dimensions and metrics, providing insights into app performance and user behavior, such as time spent on specific screens and app version usage. Additionally, new local currency metrics facilitate tracking transactions in multiple currencies, while time-based dimensions simplify time-related reporting. Two new traffic source dimensions, including a full referrer URL, have also been introduced to improve referral data analysis. These enhancements aim to offer more comprehensive analytics capabilities for developers and businesses using Google Analytics.