10 shortcuts made possible by .new
Blog post from Google Cloud
Google Registry introduced the .new domain extension to facilitate quick online actions by allowing users to perform tasks instantly from their browser. This innovation follows the launch of G Suite shortcuts like docs.new, sheets.new, and slides.new, and it encourages businesses to create their own shortcuts such as playlist.new for Spotify, story.new for Medium, and api.new for RunKit. The .new domains are designed to be secure, served over HTTPS, and enable users to execute frequent online activities more efficiently, with applications open to trademark owners until January 14, 2020, and a broader registration period beginning December 2, 2019. The initiative aims to streamline digital interactions by offering a seamless way to access services like Google Calendar, Spotify, and Stripe, and invites creative uses of the .new domain to enhance productivity and convenience.