Transcribe phone calls and push them to HubSpot with Gladia and Zapier

Gladia’s integration guide describes a managed workflow for sending Twilio or Aircall recordings through Zapier to its asynchronous transcription API, using diarized transcripts with an LLM to extract sales insights, and updating HubSpot deal properties and call engagement logs. It recommends dual-channel, publicly accessible recordings; webhook triggers and callbacks for reliable asynchronous processing; pre-created HubSpot properties; and error-handling paths for failed CRM writes. The guide contrasts the proposed API-based approach with self-hosted transcription systems, arguing that managed processing reduces infrastructure maintenance and can improve accuracy, while advising teams to select Solaria-3 for European business audio or Solaria-1 for multilingual and code-switching calls. It also outlines pricing, data governance, compliance options, performance claims, and practical considerations such as filtering short calls, validating recording URLs, mapping phone numbers to deals, and using Growth or Enterprise plans for regulated production workloads.

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