Attention, a New York-based AI startup founded in 2021, enhances sales workflows through AI-powered tools by transforming sales interactions into structured and actionable data. Central to its operations is high-quality transcription, which is crucial for features like CRM autofill, conversation analytics, and automated follow-ups. To ensure accuracy and scalability, Attention uses Gladia's speech-to-text API, which offers high precision, multilingual support, and speaker diarization. This collaboration has enabled Attention to improve pilot project outcomes, increase retention rates, and support global teams effectively. Gladia's API provides a reliable transcription layer that ensures accurate keyword and competitor detection, essential for maintaining robust downstream analytics and consistent sales processes.