What we're doing to refine GitLab's product experience

GitLab is making significant investments in enhancing user experience by expanding its team of product designers, UX researchers, and technical writers, aiming to shift from a reactive to a proactive approach in addressing UX challenges. The company introduced UX Scorecards to evaluate and improve critical workflows, utilizing a grading system from A to F to prioritize efforts and track progress. During the second quarter of 2019, the team identified and assessed 15 essential workflows, highlighting areas needing improvement, such as sign-in processes and automated testing setups. The goal for the third quarter is to enhance seven workflows by one grade letter, with the product team focusing on refining the GitLab.com Free Trial experience and the integration of Kubernetes clusters. This initiative is part of a broader strategy to create a user experience that not only meets but exceeds customer expectations, ultimately contributing to increased customer satisfaction and business growth.

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