Small experiments, significant results and learnings

In an effort to improve GitLab's user invitation process, the author collaborated with the Growth:Expansion team to explore challenges faced by various users, including non-admins, when inviting team members to the platform. Initially, the focus was on enhancing the single-user experience, but it soon expanded to mapping a multi-user journey, revealing significant interruptions and delays, especially for non-admin users. To address these issues, a minimal viable change experiment was conducted by adding an "Invite members" link to the Assignee dropdown, resulting in a 2% increase in namespaces with multiple users. Encouraged by these results, a subsequent experiment involved non-admin users, showing promising preliminary outcomes. Further improvements include developing an "Invite members" modal to streamline the invitation process within the user's workflow, highlighting a demand for non-admins to have more capabilities typically restricted to admins. These experiments demonstrate that even minimal changes can yield significant insights and improvements, with ongoing plans to explore additional user empowerment features.

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