Quantifying UX: Positioning the clone button

GitLab's redesign of the project overview page aimed to improve readability and user experience by simplifying the display of project status and activity while addressing concerns about the clone button's placement. Initially, the clone button was moved to the header to enhance visibility, but feedback suggested its relocation to the file tree control area for better discoverability, especially since its absence from the repository page drew criticism. To resolve this, a usability test was conducted, revealing that placing the button within the file tree controls improved user success rates and reduced time to locate it. This successful adjustment prompted consideration of similar changes for empty repositories, where the absence of the clone button significantly impacted user experience. Subsequent testing confirmed the need to integrate a clone button into the instructions section, ultimately enhancing functionality and aligning with user expectations. The change is being implemented with community support, signaling GitLab's commitment to optimizing user interaction.

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