GitLab is moving to a three-tier product subscription model
Blog post from GitLab
GitLab is transitioning from its Bronze/Starter tier to a new three-tier subscription model, which includes Free, Premium, and Ultimate options. This decision reflects GitLab's evolution into a comprehensive DevOps platform, offering features beyond source code management and continuous integration, which some Bronze/Starter customers initially used it for. The Bronze/Starter tier is being phased out to allow GitLab to focus resources on enhancing usability, performance, and security across its offerings. Current Bronze/Starter customers can continue with their existing plan until their subscription ends, and they are being offered transition options, including renewing at current rates for one more year or upgrading to Premium at a discounted price. The Free tier now includes many features previously exclusive to the Bronze/Starter tier, making it a viable option for new users, while GitLab Premium offers advanced capabilities such as enterprise-grade performance, team-level project management, and priority support. The change in tier names aims to provide consistency between SaaS and self-managed deployment options, ensuring clarity for users.
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