Five signs you should think BIGGER!

Balancing the scale of design initiatives is crucial for designers, who often face the challenge of either overwhelming their teams with overly ambitious projects or underwhelming them with overly modest ones. The ThinkBIG approach encourages designers to harness their natural skills to align the iterative nature of engineering with the visionary aspects of design, effectively bridging the gap between the two. Several signals suggest a need for this shift, such as the frequent reworking of designs, engineers asking numerous questions, and disagreements on what constitutes a minimum viable change (MVC). ThinkBIG advocates for a collaborative process where engineers are informed about long-term goals, allowing them to craft solutions that account for future iterations and reduce unnecessary rework. This approach fosters a stronger collaboration between designers, engineers, and product managers, ensuring that the team remains focused on delivering valuable customer experiences while iteratively developing products. The ThinkBIG model emphasizes moving iteration breakdowns to after the design phase, thereby enhancing communication and providing a comprehensive understanding of the product's vision to all team members.

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