GitHub introduced a feature called 'GitHub Pages' for hosting custom project websites, simplifying the process for users by allowing them to create a project page through an unrelated branch, avoiding the clutter of additional repositories or directories. To streamline this, they launched a Pages generator that automatically creates and seeds a new branch with a customizable website template, which project owners can further personalize with details such as project name, description, contact information, and contributors. Users can also integrate Google Analytics by adding their Web Property ID, and customize the page's aesthetic elements like background and text colors. This feature aims to make it easier to manage and publish project-specific web pages directly from GitHub, offering a user-friendly way to enhance project visibility online.