GitHub has introduced Traffic analytics to provide detailed insights for repository owners and contributors, allowing them to access data on their repositories' visitors and their activities. The feature can be accessed via a new link on the graphs page of a specific repository, offering information on visitor sources and viewing patterns. This new tool aims to enhance users' understanding of their repositories' reach and engagement, with GitHub's own experience revealing interesting and sometimes surprising insights. The update, announced by Justin Palmer, is part of GitHub's efforts to enhance user experience as they start 2014 with new features.