GitHub for Windows has implemented a strategy of frequent and automated updates, with 25 releases shipped in just four months, averaging one update every five days. This rapid release cycle minimizes the risk of large-scale changes, democratizes the release process by removing gatekeepers, and reduces the pressure on developers to meet specific deadlines, as updates are frequent. The transition from a manual to an automated shipping process has allowed any team member to deploy updates using simple commands, and this automation extends to tracking and analyzing crashes through internal tools. Updates are automatically downloaded and installed for users, leading to rapid adoption rates and ensuring that bug fixes and features reach users quickly. The GitHub team continues to refine their processes to make updates smaller and more reliable, aiming to enhance user satisfaction and product quality.