GitHub Developer Story: Abi Noda

Abi Noda, the creator of Pull Reminders, shares his journey from a self-taught programmer in middle school to founding a successful business on the GitHub Marketplace. Starting with an interest in web design during his high school years, Noda eventually transitioned into a professional software developer and held roles in UX design, enterprise software management, and impactful political and educational projects. Pull Reminders was born out of a need he identified as an engineering manager, where delays in code reviews prompted him to create an automated solution to streamline the process. Despite initial hesitations, Noda's tool quickly gained traction, leading to successful integration with the GitHub Marketplace, which boosted its adoption by over 400 companies. His favorite aspect of the GitHub API is the supportive community he found among GitHub's team, which he considers a partnership. Noda discusses the complexities of supporting diverse code review workflows and his journey of overcoming challenges like perfectionism and self-doubt. His future plans include developing a new GitHub App, Dev Insights, aimed at helping engineering leaders use GitHub data to improve organizational performance, as well as offering guidance to other developers aspiring to start their own businesses.