Youfit Health Clubs, faced with the challenge of a slow website that led to a high bounce rate and declining search rankings, decided to rebuild their site using Gatsby to enhance performance and lead generation. Led by Zach Muha, Director of Digital Marketing, the overhaul aimed to decrease page load times, improve mobile accessibility, and optimize user experience. The switch to Gatsby, recommended by 64labs, resulted in a 60% increase in lead conversion rates, a 22% rise in organic traffic, and a 10% decrease in bounce rates. The website, once seen as an ancillary tool, became a strategic asset for generating ROI and capturing leads, with the fast-loading location pages playing a crucial role in SEO and user engagement. The transformation underscored the importance of keeping pace with digital trends to meet business objectives effectively.