During a team gathering in Portland, Gatsby Inc. engaged in an in-depth process to define their mission and values, marking their first opportunity to focus on long-term goals rather than immediate product releases. The distributed team, typically communicating via Slack and GitHub, took advantage of being together to discuss philosophical questions about the company’s identity, using anonymous feedback to identify themes which were then refined into eight core values. These values emphasize trust, transparency, setting clear expectations, thoughtful planning, prioritizing user experience, embracing growth, fostering experimentation, and inclusivity in the open-source community. Gatsby is committed to integrating these values into their everyday operations and decision-making processes to ensure alignment with their aspirational company identity.