Moneygeek, a company focused on enhancing financial literacy through educational content and interactive calculators, prepared for Google's mid-2021 Core Web Vitals search update by optimizing their website performance using the Gatsby framework and Strapi CMS. With a strong emphasis on user experience and search engine optimization, the company sought the help of the Gatsby Concierge service to address performance issues and improve page speed scores, particularly for mobile users. The service provided specific recommendations, such as reducing the use of custom fonts and removing unnecessary libraries, which helped Moneygeek achieve significant improvements in their Core Web Vitals metrics. These changes resulted in a notable increase in their page performance scores, ensuring that over 80% of their pages met Google's standards for mobile optimization by the update's rollout, ultimately strengthening their competitive edge in attracting high-intent, targeted users without incurring variable customer acquisition costs.