Ondrej Polesny discusses the advantages of using Gatsby and Kentico Cloud for building static websites, emphasizing the benefits of performance, scalability, and ease of content management. Initially skeptical about JavaScript, Polesny found his appreciation for frontend development through Angular and later discovered the potential of static sites through Gatsby, which utilizes React for creating fast and user-friendly interfaces. Kentico Cloud, a headless CMS, complements this approach by offering a flexible Content-as-a-Service model, reducing maintenance and facilitating multi-channel content deployment. The integration between Kentico Cloud and Gatsby via a source plugin, which leverages GraphQL, allows developers to efficiently generate dynamic content pages with ease. Polesny highlights the cost-effectiveness of hosting static sites on platforms like GitHub Pages and the automation of build and deployment processes using tools like Travis CI and webhooks, ensuring that content updates are seamlessly reflected on the site. The article encourages readers to explore static site generation for its speed, security, and convenience, with Polesny sharing his own experiences and inviting others to try the technology.