In "Journey to the Content Mesh, Part 2: Unbundling of the CMS," Sam Bhagwat explores the evolving landscape of content management systems (CMS) in response to increasing web user expectations and competitive pressures from companies like Amazon and digital-native brands. The article highlights the challenges faced by enterprises using traditional CMSs, such as Sitecore or Adobe Experience Manager, which offer generic and outdated solutions compared to more modern, modular, and microservices-driven alternatives. Bhagwat illustrates how businesses are transitioning to an API-driven approach, opting for best-of-breed tools like WordPress, React, and Contentful to enhance content delivery and user experience. This shift allows companies to integrate specialized services, making them question the value of sticking with single-vendor suites. The series promises to further explore the rise of content mesh frameworks that facilitate integration, improve development practices, and address mobile performance challenges, emphasizing the importance of selecting a flexible content architecture.