Jaxxon, a men's jewelry brand, significantly boosted its revenue and website performance by transitioning its site from a monolithic Shopify app to a Gatsby + React frontend. With the help of Novvum, a Los Angeles-based agency, Jaxxon redesigned its website to improve speed and flexibility. The upgrade involved integrating various components like Shopify, Google Sheets, and Contentful to streamline data entry and user experience. Novvum utilized Apollo Client for real-time data queries and incorporated Trustpilot reviews to enhance the site's credibility. The changes, completed ahead of the holiday season, resulted in a dramatic increase in conversion rates, a reduced bounce rate, and the ability to implement new features more efficiently. This project not only improved Jaxxon's e-commerce capabilities but also inspired Novvum to promote the React and Gatsby approach through their site, ReactHeadless.com, as Jaxxon expanded its revenue and launched a women's brand.