Gatsby has announced two new releases aimed at simplifying the creation of custom, headless e-commerce experiences by integrating Gatsby with Shopify: an upgraded integration and the Gatsby Shopify Starter. These releases allow businesses to leverage Gatsby's frontend capabilities and Shopify's backend services to create fast, secure, and scalable online retail platforms. The enhanced Gatsby + Shopify integration, now maintained by the Gatsby team, utilizes Shopify’s bulk API for improved scalability, while the Gatsby Shopify Starter provides a fully-featured, customizable demo site that can be deployed on Gatsby Cloud. This setup not only accelerates development cycles but also enhances user experiences and increases search traffic, as demonstrated by companies like Jaxxon.com, which saw a significant boost in conversion rates and a reduction in bounce rates after migrating to this system. To support the adoption of these tools, Gatsby is hosting a livestream and a webinar to guide developers through the setup and demonstrate the potential revenue benefits of headless e-commerce.