As Gatsby grows, the company is refining its approach to product development by establishing a clear philosophy and framework centered on solving significant customer problems within the web development community. This involves creating a product organization composed of product managers, designers, and UX researchers who focus on understanding user pain points, developing personas, and conducting research and prototyping. The team emphasizes outcome-based roadmaps that prioritize business objectives and measurable results, rather than traditional feature-focused plans, ensuring alignment with company goals through Objectives and Key Results (OKRs). Gatsby aims to set realistic expectations by providing high-integrity commitments, fostering collaboration across departments despite inherent tensions, and promoting transparency in its processes to involve the community in ongoing development efforts. The company values open communication, leveraging tools like Product Requirement Documents (PRDs) and Request for Comment (RFC) docs to guide development and ensure decision-making is grounded in research and data.