Ritual, a health brand focused on providing women with high-quality vitamins, chose to rebuild its website using Gatsby to overcome limitations with previous templates and enhance their modern stack. The decision was driven by the need for improved code standards, SEO, and page load times, as well as the flexibility to allow teams to easily update content and imagery. By integrating React, GraphQL, and a headless CMS, Ritual aimed to boost development velocity and streamline their delivery pipeline. The transition from Gatsby v1 to v2 was smooth, enabling the team to scale pages rapidly and connect data nodes efficiently. The vibrant Gatsby community, rich with documentation and plugins, was also a significant factor in their choice, highlighting the appeal of a supportive environment for ongoing improvements and contributions.