LaunchDarkly has developed a new plugin for Gatsby that integrates feature flag capabilities, allowing developers to manage and control the release of website features dynamically. This plugin, powered by the LaunchDarkly React SDK, enables real-time feature flag updates without requiring users to refresh the page, thus facilitating gradual feature rollouts, targeted user experiments, and A/B testing. The motivation behind its creation stemmed from LaunchDarkly's successful internal use of feature flags to hide and reveal navigation items on their newly built Gatsby-based documentation site. The flexible plugin, which is open-source, aims to make it easier for developers to implement feature flags across various use cases, such as rolling out new site sections or coordinating brand redesigns, and invites community contributions and feedback.