Flamingo, a women's body care brand from Harry's, successfully launched its e-commerce website using Gatsby, which significantly improved performance, achieving up to 5 times faster page loads. The need for a high-performing website was critical due to the anticipated traffic and the brand's goals of enhancing sales and brand awareness. Gatsby's capabilities in optimizing for mobile, reducing page load times, and ensuring reliability allowed the development team to focus more on design and less on performance issues. This approach not only improved SEO rankings and performance scores but also allowed seamless integration with their CMS, enabling marketing and content teams to update the site without developer intervention. The success of the Flamingo site has inspired the development team to adopt Gatsby as a blueprint for future projects, fostering a culture of enthusiasm for learning and innovation in modern web development.