Creating a purpose-driven media platform

Change Incorporated, a new purpose-driven media company owned by VICE, was launched to address significant social issues affecting its audience, starting with a campaign to encourage quitting cigarettes. Developed in collaboration with Clearleft and Nearform, the platform was built within a tight deadline using a headless CMS with server-side rendering, and the JAMstack architecture, which enhanced site performance, security, and scalability. The team utilized modern technologies like Gatsby, React, and GraphQL, and focused on building a robust typographic system and component library to ensure a seamless visual and user experience across devices. Despite the demanding timeline, the project delivered a scalable and extensible publishing platform, capable of evolving with Change Incorporated's future ambitions, which include tackling broader global issues. The collaborative effort resulted in exceeding expectations, with a positive reception from stakeholders and a solid foundation for ongoing development and iteration.