Hapticmedia, a company specializing in 3D product configurators, transitioned from a WordPress website to using Gatsby to address their need for a more dynamic, scalable, and user-friendly platform. Initially, their WordPress site became cumbersome to manage as their business grew, resulting in slow load times and frequent breakdowns. To better reflect their technological capabilities and ensure a positive user experience, they opted for Gatsby due to its React codebase, which aligned with their existing 3D work. Despite initial concerns about integrating dynamic elements on a static site generator, they successfully incorporated features like a 3D watch configurator and a contact form using Amazon’s web API. The new Gatsby-built site offers faster load times and seamless page transitions, effectively showcasing Hapticmedia’s innovative work and supporting their expanding business needs.