Auth0 has been acquired by Okta, a major validation of the importance of Customer Identity and Access Management (CIAM) in applications. Auth0 was instrumental in popularizing CIAM through its user-friendly integrations with various login systems and open-source documentation. The acquisition highlights the growing need for secure identity solutions in applications. As a result, FusionAuth believes that its focus on flexibility, affordability, and developer-centric features will remain distinct from Okta's strategy, providing developers with an alternative to Auth0's model.