Cohort Analysis

FusionAuth provides a comprehensive framework for analyzing user behavior to guide product development and improve customer retention through cohort analysis. By leveraging FusionAuth's login statistics, users can be grouped into cohorts for detailed insights, such as usage frequency and user reactions to new features or marketing campaigns. Built-in charts within FusionAuth's admin UI offer visualizations of user logins, registrations, active users, and abandonment rates, though more complex charts require exporting data for further analysis. The text outlines the steps to extract user data, create various charts, and interpret these visualizations to identify growth versus retention issues, assessing user engagement over time. Additionally, instructions are provided for setting up a system to generate and analyze these charts using mock data, emphasizing the need for careful data handling and potential customization to match specific business needs.