State of in-product AI for SaaS, 2026: lessons from a year in production
Blog post from Frigade
In a field report detailing a year of usage data from Frigade Assistant, an in-product AI for SaaS, key insights reveal its effectiveness and unique capabilities compared to traditional chatbots. Unlike chatbots that rely on static knowledge bases, this AI operates within the live product, offering guided walkthroughs that engage users deeply, with 62% of returning users asking three or more questions, and about 1 in 10 asking eleven or more. Approximately 35% of the assistant's responses are guided walkthroughs, which are followed by users 70% of the time, demonstrating a significant engagement rate as users are walked through workflows on their current screens. This proactive, integrated approach reduces reliance on external help centers and positions in-product AI as a more intuitive and efficient solution for user support and task completion, with its success measurable by the rate of users returning to ask subsequent questions rather than just the volume of queries.
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