Frigade, originally inspired by a successful internal onboarding platform at LinkedIn, has developed into a leading developer tool for creating structured onboarding experiences such as product tours, registration flows, and checklists, with clients like Productboard and Merge valuing its customization and flexibility. Recognizing the limitations of structured onboarding, Frigade has launched Frigade AI, an intelligent product assistant that provides personalized, context-aware user guidance and requires minimal engineering setup. Frigade AI enhances user experience by offering dynamic, on-demand assistance, learning from product interactions and documentation, and automatically updating as products evolve. Existing customers continue to benefit from Frigade's structured workflows, while new customers can choose between using the SDK for full control, the AI assistant for automated guidance, or a combination of both, with Frigade AI promising to revolutionize user interaction and software operation by seamlessly automating workflows through third-party agents.