How we migrated our marketing site off Framer to code

Eric Brownrout, co-founder of a company, describes the process of migrating their marketing site from Framer to a code-based system, leveraging AI to make the transition cost-effective and efficient. The team initially struggled with one-shot solutions for cloning the site, finding them inadequate, and instead opted for a section-by-section rebuild using voice commands to guide AI tools. This approach enabled them to develop a design system that accurately reflected their brand, facilitating faster page creation and integration of real UI elements instead of illustrations. Although AI significantly reduced costs and effort, they still outsourced specialized tasks, such as exporting animations, to agencies for precise execution. The experience highlighted that while AI simplifies many aspects of website development, certain complex tasks still benefit from expert handling.