Company
Date Published
Author
Eric Brownrout
Word count
1473
Language
English
Hacker News points
None

Summary

Onboarding is a crucial aspect of the user experience for software products, significantly impacting customer activation and retention, yet it often goes overlooked due to the complexities involved in creating effective onboarding processes. Companies like LinkedIn and Uber invest in large-scale internal platforms to streamline onboarding, but smaller teams frequently build their own solutions from scratch, which is challenging and diverts resources from core product development. While existing no-code tools are available, they often fall short by being inflexible and not integrating seamlessly with developers' workflows. Frigade addresses these issues by offering native SDKs and an API that allow developers to create high-quality onboarding experiences efficiently, providing features like customizable UI components and analytics visibility. With $3 million in seed funding from notable investors, Frigade aims to deliver a platform that growth engineering teams desire but typically cannot afford to build themselves, enabling swift and flexible onboarding setups.