Frigade has announced a rebranding of its products, with Frigade AI now simply called Frigade and its developer platform renamed to Frigade Engage. This change reflects the expanded capabilities of the Frigade agent, which goes beyond chat functions to actively learn about products, guide users through workflows, answer questions, and perform actions on users' behalf. Frigade is designed to deliver personalized, step-by-step guides and real-time answers while adapting automatically to product evolution with minimal maintenance. Frigade Engage continues to support onboarding development with its toolkit and SDK, maintaining its role in powering customized user flows and experiences.