What is Apple Business? A complete guide
Blog post from Fleet
Apple Business (AB) is a free service by Apple designed for organizations to manage the provenance and setup of devices purchased from Apple or authorized resellers, enhancing device management through integration with mobile device management (MDM) solutions. By allowing Automated Device Enrollment (ADE), AB enables zero-touch device enrollment workflows, ensuring that devices are fully configured and managed from the first boot without manual intervention. It also includes volume purchasing for apps and books and identity management via Managed Apple Accounts, providing a seamless and efficient method for app distribution and identity control. AB's consolidation of separate programs in 2018 has streamlined operations by offering a single portal for device enrollment, software purchasing, and account provisioning. While not a substitute for an MDM solution, AB complements such systems by automating enrollment and provisioning, thus reducing administrative overhead and increasing deployment efficiency. AB supports vendor flexibility, allowing organizations to switch MDM vendors without disrupting their enrollment infrastructure, and can be integrated with all major MDM solutions, including Fleet. It is especially beneficial for large enterprises and organizations with diverse, global operations, offering scalability and security compliance, while educational institutions should use Apple School Manager (ASM) for features tailored to K-12 and higher education needs.
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