How Inflow Improves Conversions Through A/B Testing with Flagsmith and Mixpanel

Inflow, a mobile app designed to aid individuals in managing ADHD, has successfully integrated A/B and multivariate testing into its development process using Flagsmith and Mixpanel to optimize user experience and product understanding. The app uses React Native for its frontend and Node.js for its API, with Mixpanel already in place to track user behavior. By implementing a 50/50 A/B split test through Flagsmith, Inflow can effectively bucket users and analyze the results of various experiments, such as adding animations or instructional text to improve user engagement. The app also employs simple role-based access control to manage content access for creators. Through these tests, Inflow has been able to gather actionable insights, such as the impact of animations on user engagement, and plans to continue experimenting with other user flows, including pricing models and onboarding videos, to further enhance their app's effectiveness for those managing ADHD.

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