Dogfood Testing: Why We're Running Experimentation on Our Signup Page

Flagsmith is testing whether requiring a corporate email at signup affects user adoption by implementing an experiment using their new experimentation tool, which they have launched in closed beta. This test divides new signups into two groups: one receives a warning about using a corporate email but can proceed regardless, while the other is blocked until a corporate email is provided, aiming to determine if a corporate-email-only policy can be implemented without disrupting user experience. By dogfooding their own product, Flagsmith gains valuable insights, such as recognizing gaps in their SDK and ensuring their experimentation process remains simple and efficient. Their experimentation feature is built on their feature flags platform, focusing on integrating business metrics with feature flags to safely and quickly test new releases without disrupting users. With AI accelerating software development, feature flagging offers a safety net, and Flagsmith's approach aims to determine the value of shipping features without risking user experience. The company plans to gather insights from customers using the tool to refine its value proposition further.

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