How Cresta drives millions of real-time, AI-powered contact center interactions with Fireworks

Cresta, backed by over $270 million in funding, is revolutionizing contact centers with its AI-driven platform, leveraging large language models to enhance agent productivity and customer interactions. To maintain its edge, Cresta uses Fireworks' scalable AI infrastructure, which provides low-latency, high-throughput support crucial for real-time applications. This partnership enables Cresta's Knowledge Assist tool to unify diverse information sources, delivering timely, context-relevant guidance to agents. By implementing a single mistral-based Ocean model cluster with LoRA adapters, Cresta achieves significant cost reductions while maintaining high scalability and customization for various customer needs. The collaboration not only addresses Cresta's infrastructure challenges but also positions the company for sustained growth and innovation in AI-powered customer engagement, as evidenced by the performance improvements of the Ocean-1 model over GPT-4 in specific tasks.

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