Firefly has been recognized in Gartner's Hype Cycle for Backup and Data Protection Technologies 2025 for its innovative approach to cloud backup and data protection, earning the distinction of being one of only three companies named in the newly created category of Cloud Application Infrastructure Recovery (CAIRS). This recognition highlights a shift away from traditional backup methods, which are increasingly inadequate in the face of modern cloud infrastructure's complexity and demands. Firefly's approach leverages Infrastructure-as-Code (IaC) to ensure infrastructure reproducibility, enabling rapid recovery, reducing reliance on outdated backup strategies, and addressing issues such as cloud configuration drift. This trend reflects a broader industry movement toward comprehensive infrastructure automation platforms, which promise to deliver enhanced reliability and operational advantages over traditional backup solutions, which struggle to keep pace with the evolving needs of cloud-based operations.