How to use Claude for SEO keyword research
Blog post from Firecrawl
Firecrawl’s connector for Claude enables keyword research by combining live Google Trends-style search-interest data, Firecrawl web search and scraping, and optional Similarweb traffic metrics through its Alexandria provider platform. Users can research related and rising queries, compare relative interest over time and by region, identify trending searches, and inspect competing search-result pages for headings, content depth, and format, while Similarweb can add domain traffic and marketing-channel data at higher credit costs. The workflow is aimed at writers, SEO managers, and local businesses, with prompts emphasizing a seed keyword, target market, time range, transparent tool pricing, and clear distinctions between relative interest scores and actual search volumes. The material argues that Claude alone cannot reliably assess current demand, seasonality, local search behavior, or competition because it lacks direct search-engine data and may produce plausible but unsupported figures. Firecrawl requires users to connect an account and select a paying team, while tool charges apply only when data calls are run; Trends-related tools generally cost five credits per call, search and scraping are charged by results and pages, and Similarweb metrics cost substantially more.
Use this post, company, and trend context to find content marketing opportunities, perform competitive analysis, or address product feature gaps via the Plushcap MCP server or the Plushcap API.