How 11x Automates Prospect Research for AI-Powered Outbound

11x is an AI growth platform that automates outbound go-to-market workflows for revenue teams, serving companies such as Checkr, Rho, and Xerox by supporting prospect identification, research, personalized outreach, and meeting booking. It uses Firecrawl to produce company research briefs containing details about businesses’ products, market position, customer proof, brand identity, technology stacks, and other relevant context. Firecrawl’s crawl function explores company websites through sitemaps and internal links, while its search function identifies external sources such as case studies, partnership announcements, headcount figures, and headquarters information. The integration has processed more than 11 million requests across 175,000 unique domains, providing structured data and clean markdown that 11x uses to make outbound communications more relevant while reducing repetitive research work for sales teams.

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