What’s next with the latest in app analytics

Google announced updates to the next generation of Google Analytics for Firebase projects, expanding app-focused reporting, predictive insights, gaming analytics, and advertising capabilities. New features include support for impression-level revenue data from AdMob mediation and third-party platforms such as MoPub and ironSource, enabling developers to assess customer lifetime value, build high-value user audiences, and evaluate advertising revenue in Firebase A/B tests. The platform also simplifies event measurement through property-level custom dimensions and metrics, reducing the need to register the same parameter separately for each event. Signed-in user insights can now be used to connect cross-device and cross-platform customer journeys, create remarketing audiences, and manage granular controls for ads personalization. Developers are encouraged to upgrade through the Firebase console to access these capabilities.

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