Updates to Firebase Notifications: Reach your users with greater focus

Firebase Notifications is a free, FCM-based service that lets mobile app developers create and send targeted notifications through a graphical console without programming. Its expanded targeting tools allow developers to include or exclude users based on membership in multiple Firebase Analytics audiences, along with existing criteria such as app, language, and app version. Notifications can also be targeted using Firebase User Properties, enabling custom segmentation based on attributes such as fitness-goal progress, with string comparisons, value ranges, RE2 regular-expression matching, and numeric operators including equality and greater-than or less-than conditions. These enhancements are intended to improve engagement by delivering more relevant messages while reducing notification spam.

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