Targeting Audiences with Cloud Messaging
Blog post from Firebase
Firebase Cloud Messaging (FCM) is a free service for sending notifications across Android, iOS, and web applications, with targeting tools designed to reduce irrelevant messaging and improve user engagement. Through Google Analytics, developers can target users using default properties such as location, app version, language, first open date, and recent engagement, or define custom properties like hiking skill level and region. These properties can be combined into reusable audiences for more precise campaigns, while Firebase Console provides notification-open and conversion metrics to evaluate results. Because Analytics properties have quotas and generally support only one value per property, FCM topics allow users to subscribe to multiple interests, such as individual trail-condition updates, with FCM managing membership and message delivery. For highly customized groups identified through server-side analytics, imported segments use BigQuery and FCM registration tokens to target selected users. Together, these methods enable developers to personalize campaigns, manage delivery infrastructure, and measure notification effectiveness.
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