See how CrazyLabs uses Firebase Remote Config to optimize apps at scale

CrazyLabs, a hypercasual and casual game publisher with more than 4 billion downloads across titles such as Super Stylist, Tie Dye, and Phone Case, used Firebase Remote Config and AdMob to optimize monetization across a large portfolio of apps. Seeking to identify and scale high-potential games while maintaining user engagement, the company needed to test as many as 30 configuration variations per game across up to 15 titles simultaneously. A new case study describes how the publisher applied these tools to manage large-scale experimentation, increase revenue, and support data-driven optimization of its games.

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