Pirate Metrics: Better Acquisition With Firebase

Effective user acquisition requires more than simply launching a product, and Firebase is presented as a suite of tools for measuring and improving this stage of Pirate Metrics. Its AdWords integration lets developers track app opens and campaign performance, assess which campaigns attract both cost-effective and engaged users, attribute installs from more than 30 additional networks, and organize users into audiences by acquisition source. Advertisers can also optimize campaigns around important in-app events, such as starting a multiplayer game, and retarget defined Firebase Analytics audiences with tailored offers. Firebase Dynamic Links complement these capabilities by providing shareable URLs that direct users to the appropriate app store or, for existing users, directly into relevant app content, while preserving custom data through installation to support personalized deep links for channels such as social media.

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