How to set up a campaign with Firebase In-App Messaging

Firebase In-App Messaging is a Firebase feature for engaging users while they are actively using iOS or Android apps, offering a more contextual alternative to OS-level notifications that may be overlooked. Developers can create personalized, targeted messages in the Firebase Console, customize their appearance and actions, and trigger them based on user behavior, such as completing a game level or liking a first post. Campaigns can target all users, Google Analytics audiences, users with specific properties, or people predicted to perform certain behaviors, while scheduling and start/end dates support timely promotions. Developers can measure impressions, clicks, and conversion events, then edit campaigns to improve results. The tool can promote new features, sales, coupons, policy updates, subscriptions, media viewing, and purchases, with the aim of increasing app exploration, session time, and conversions.

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