How do I add Firebase Analytics to an app that's already using Google Analytics?

Developers can add Firebase Analytics to an app already using Google Analytics without abandoning established reporting workflows, while gaining Firebase features such as Audiences, Notifications, Remote Config targeting, and flexible event parameters. Because Google Analytics typically records separate hierarchical events and Firebase Analytics favors single events with multiple key-value parameters, game metrics such as scores, enemies defeated, and rounds survived can be consolidated into one Firebase event, with BigQuery useful for analyzing custom parameters. Correct setup requires importing the existing Google Analytics project into Firebase and replacing the prior configuration file with a combined Firebase-enabled version. Three migration strategies are presented: run both SDKs simultaneously for the least disruptive implementation but with duplicated code and minor network overhead; send Firebase events through Google Tag Manager to forward selected data to Google Analytics and other providers, though ecommerce support is limited and configuration is required; or replace client-side Google Analytics entirely and merge historical Google Analytics and new Firebase data in BigQuery, an approach mainly suited to Analytics 360 users.

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