Find out how PeopleFun increased LTV with Firebase Predictions
Blog post from Firebase
Firebase provides Analytics, Remote Config, Predictions, and A/B Testing tools that help game developers personalize content, configurations, and monetization strategies for player segments based on profiles, past behavior, and predicted actions. PeopleFun applied Firebase Predictions in its Wordscapes game to identify players unlikely to make an in-app purchase within seven days and showed those users more rewarded video ads, while avoiding additional ads for players likely to purchase. This approach helped the developer balance advertising with in-app purchases and reportedly increased player lifetime value by up to 5%.
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